Team Creative
October 6, 2016

Find customers needs and fill them.

Marketing’s original mantra is to “find needs and fill them.” The company finds needs by listening to or interviewing customers and then prepares an appropriate solution […]
September 20, 2016

Creativity

There is a great payoff in building a strong corporate brand. Apple can put its name on any electronic device and customers will prefer it to […]
September 2, 2016

Marketing’s job starts before a product exists.

Today’s central problem facing business is not a shortage of goods but a shortage of customers. Most of the world’s industries can produce far more goods […]