Growing a Good Brand is a choice. It’s a choice to stand out and be remarkable. It’s a choice to build meaningful relationships with your customers.
It’s a choice to cut your own path and innovate in your industry. It’s a choice to stand out, attract customers, and drive sales. But what is an Attractive Brand? Attractive Brands have something captivating and special about them —they draw customers to them. And once the customer buys, they realize the outside was only a piece of what makes the business special.
Good Brands are visual brands. They engage their customers’ eyes because they know their customers judge them based on what they see. Sight is the most important human sense for evaluating brands and making purchase decisions. Build a strong visual identity for your brand that engages your customers’ eyes and lets them know your business is unique.
Simple Clarity is about speaking in the language of your customers, and clearly explaining your company’s story. Simple Clarity is the foundation of a Good Brand. When you achieve it your business becomes more findable, referable, memorable, and desirable.
It doesn’t matter what the company promotes, it’s what the customers experience that counts. The experience shapes the perception of the brand.
Find what makes your business unique and better, and bake that into the customer experience. Good Brands stand out in their industry. They can compete and win against the big guys because they’re not afraid to blow their own horns. Make your brand so visible and engaging that it’s hard to ignore.