A corporation’s business plan, its roadmap, is one of a business’s most important documents.

Marketing’s original mantra is to “find needs and fill them.” The company finds needs by listening to or interviewing customers and then prepares an appropriate solution […]

There is a great payoff in building a strong corporate brand. Apple can put its name on any electronic device and customers will prefer it to […]

Today’s central problem facing business is not a shortage of goods but a shortage of customers. Most of the world’s industries can produce far more goods […]