March 8, 2022

How to Identify Your Ideal Customer

A great way of figuring out your ideal customer is to use the PVP index (Personal fulfilment, Value to the marketplace and Profitability – Frank Kern […]
March 1, 2022

Selecting your target market

When we ask business owners who their target market is, many tend to respond with “everyone.” In reality, this means no one. Many business owners worry […]
February 22, 2022

Direct Response Marketing

Direct response marketing is a particular branch of marketing that gives small businesses a cut through and a competitive edge on a small budget. It’s designed […]
February 18, 2022
Marketing Tactics vs Marketing Strategy

Marketing Tactics vs Marketing Strategy

As Zig Ziglar famously said, “ Money isn’t everything … but it ranks right up there with oxygen.” Yes, nothing – NOTHING – kills a business […]
March 22, 2021

To Win a Prestigious Award During Pandemic is Remarkable!

Creative@Work’s mission in providing our clients building blocks for a solid brand has been recognized as one of the best, in advertising in Oakville ON, for […]
May 5, 2020


The coronavirus has profoundly altered daily life in Canada, ushering in sweeping upheavals to the Canadian economy. As the global pandemic of COVID-19 (coronavirus) continues to […]
July 13, 2019

The impact of branding

We are drawn to attractive ‪‎products, buildings, and ‪‎brands. Our eyes pull us toward things we find ‪‎attractive. The attraction is magnetic. It is primal —it engages our lizard […]
April 18, 2019

Why companies need Digital Marketing

When companies get started, their focus is on how to find customers and get them through the door. They may use traditional forms of advertising, such […]
April 14, 2019

Boosting Fundraising results in the Non-Profit Industry

For several years, we have enjoyed working with companies in the Non-Profit industry. We have great working relationships with our amazing clients such as Community Living […]
March 18, 2019

How to grow a brand that stands out in your industry?

Every company is trying to find a strategy or competitive advantage that positions its brand to win. A company can Tilt the Odds so customers choose […]
March 11, 2019

Why Marketing is Everything in the Social Era

Fast forward 20 years to today, where social media adoption and usage is no longer nascent but is well entrenched in the mainstream, and we are […]
February 2, 2019

What Should a Marketing Plan Include?

The marketing plan should be simple and to the point.
September 8, 2018

Great Design is a big idea

Great Design is a big idea, covering product design, service design, graphic design, and environmental design. Design provides a set of tools and concepts for preparing […]
June 29, 2018

The Importance of Branding for Product Promotion and Marketing

Are you trying to promote a new product, but are having difficulty coming up with your own brand? Maybe you feel like branding isn’t as important […]
July 12, 2017

Influencing human behaviour in Advertising

Most companies have no clue why their customers are their customers. This is fascinating realization. If companies don’t know why their customers are their customers, odds […]
July 5, 2017

Social Media and Your Customers

Let’s get to the point, you didn’t get into business to lose money, you didn’t pour your time and sweat into a business only to make […]
February 14, 2017

Brand New Year, Brand New You

When Four Seasons Hotels, Inc., a Canadian-based international luxury, five-star hotel management company, sold itself to Bill Gates and Prince Al-Waleed bin Talal of Saudi Arabia […]
December 20, 2016

Santa Claus is the result of a Coke deal.

The guy with the red suit and cap, the thick black belt and sooty boots, the rosy cheeks – is the spawn of an advertising campaign […]
November 23, 2016

Email Strategies You Should Be Automating

Email strategies may be overwhelming, but it’s a beneficial and effective method that can provide consumers with valuable info while.
November 19, 2016

Roadmap to Small Business Success

A corporation’s business plan, its roadmap, is one of a business’s most important documents.
October 6, 2016

Find customers needs and fill them.

Marketing’s original mantra is to “find needs and fill them.” The company finds needs by listening to or interviewing customers and then prepares an appropriate solution […]
September 20, 2016


There is a great payoff in building a strong corporate brand. Apple can put its name on any electronic device and customers will prefer it to […]
September 2, 2016

Marketing’s job starts before a product exists.

Today’s central problem facing business is not a shortage of goods but a shortage of customers. Most of the world’s industries can produce far more goods […]
August 5, 2016

Great Content for Social Media Strategy

It is important to realize that great content for social media strategy, is the backbone of marketing success.
June 6, 2016

Is Flying First Class Really Worth It?

Ask any motivational speaker what they like least about their job, and they will tell you it’s the travel.
May 10, 2016

A Picture’s Worth 1000 Words: Visuals in Content Marketing

Whether it’s snapping some photos or shooting videos on your phone, it’s abundantly clear that we live in a visual world. When it comes to content […]
April 26, 2016

Effective Email Marketing and why is marketers should keep sending e-mails

Deciding where to invest marketing dollars isn’t a decision small businesses take lightly.
April 8, 2016

Online Marketing Strategy: What Can it Do for You?

Having an online marketing strategy gives you a measurable and definitive way to target your market and position your business so that those looking for what you […]
February 13, 2016

Organization’s DNA

Identity designers create the building bricks or an organization’s DNA As Seth Godin makes clear, brand people love to proclaim that a brand isn’t a logo. […]
February 13, 2016

The origin of branding: the history of the big brands

The origin of branding started as soon as that first Stone Age human pounded out that first stone tool, he or she expected recognition. “I made this!” It’s a […]
February 13, 2016

Marketing Consultant Service

Marketing Consultant can help build a strong business foundation through analysis, identifying new opportunities, looking over the past and present work and much more. Our specialized […]
February 13, 2016

Growing a good brand is a choice

Growing a Good Brand is a choice. It’s a choice to stand out and be remarkable. It’s a choice to build meaningful relationships with your customers. […]
February 13, 2016
How much you spend on marketing

How much should you spend on marketing?

How much you  spend on marketing? The best ads not only are creative, they sell. Creativity alone is not enough. Advertising must be more than an […]
February 13, 2016

Teamwork makes the dream work

How Creative@Work was inspired by Community Living Oakville Inspiration is the spark that really gets the motor running. If you are in a creative line of […]
February 13, 2016

How Video Increases Lead Generation?

As it currently stands, images rule the roost for online visual content. Without captivating, funny, and relevant images attached to the top-notch content you have created, […]
February 13, 2016

Inventors “AHA” Moments

Here are some notable inventors “AHA” moments. Every inventor worth their salt has their highs and lows. With the stress of inventing comes what we like to […]
February 13, 2016

Conducting Market Research

A guide to using market research to understand who your customers are and what they want. If you don’t know your customer, then you don’t know your […]
February 13, 2016

Video a la mode

Why you need a corporate video ? Premises and facilities need to be seen to show the existence, scale and capability of your organization. So, Dress to […]