July 12, 2017
Most companies have no clue why their customers are their customers. This is fascinating realization. If companies don’t know why their customers are their customers, odds […]
July 5, 2017
Let’s get to the point, you didn’t get into business to lose money, you didn’t pour your time and sweat into a business only to make […]
June 18, 2017
Every company is trying to find a strategy or competitive advantage that positions its brand to win. A company can Tilt the Odds so customers choose […]
February 14, 2017
When Four Seasons Hotels, Inc., a Canadian-based international luxury, five-star hotel management company, sold itself to Bill Gates and Prince Al-Waleed bin Talal of Saudi Arabia […]