October 11, 2018
Fast forward 20 years to today, where social media adoption and usage is no longer nascent but is well entrenched in the mainstream, and we are […]
June 29, 2018
Are you trying to promote a new product, but are having difficulty coming up with your own brand? Maybe you feel like branding isn’t as important […]
July 12, 2017
Most companies have no clue why their customers are their customers. This is fascinating realization. If companies don’t know why their customers are their customers, odds […]
July 5, 2017
Let’s get to the point, you didn’t get into business to lose money, you didn’t pour your time and sweat into a business only to make […]
June 18, 2017
Every company is trying to find a strategy or competitive advantage that positions its brand to win. A company can Tilt the Odds so customers choose […]
February 14, 2017
When Four Seasons Hotels, Inc., a Canadian-based international luxury, five-star hotel management company, sold itself to Bill Gates and Prince Al-Waleed bin Talal of Saudi Arabia […]
December 20, 2016
The guy with the red suit and cap, the thick black belt and sooty boots, the rosy cheeks – is the spawn of an advertising campaign […]
December 2, 2016
