We are drawn to attractive products, buildings, and brands. Our eyes pull us toward things we find attractive.
The attraction is magnetic. It is primal —it engages our lizard brains. We often assume beautiful things are better. For example, people assume Apple Products are better because they have a high-quality finish and design. We also choose products and brands to enhance our own sense of self-worth. We may choose attractive things because it fits our notion of ourselves. Many people purchase luxury items to enhance their physical appeal. A picture is worth a thousand words, and your brand’s visual identity is worth much more.
