When companies get started, their focus is on how to find customers and get them through the door. They may use traditional forms of advertising, such as print ads and coupon mailers or even catalogues and brochures. They may trust that since they know they offer a good product or service, it’s only a matter of time until customers will find their way to them.
While this strategy may bring in a trickle of business, there is a better and easier way. Startup companies should consider the power of the online marketplace and its benefits.
The online group of potential customers is a much larger group of people than you are likely to be able to attract in the community. Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable.
Benefits of Digital Marketing:
Other benefits of digital marketing include:
Not ready for Digital Marketing?
Startup businesses sometimes believe that they don’t have the time or the money to be competitive online. They think they can only face so many challenges all at once and they are still learning the ins and outs of business in general. Many of them may prefer to take things slowly and to stick with one or two basic forms of advertising, assuming that their business will grow as time passes.
They may even think the best strategy is simply to wait for customers to show up. Since they are a start-up business, they may think they don’t need number of customers.
There is never a guarantee that your business will attract customers just by existing and even if it does, you may not attract as many customers as you need to make your business become profitable.
Your customers are online
If you have been avoiding digital marketing, is it because you think you are simply not ready? Do you think you just need some time to get established and then you will figure out the digital marketing angle?
The problem with this approach is that your customers and potential customers are already online. Right now. Today. There’s a good chance they might already be looking for a business like yours, but if they can’t find you easily, they are probably going to choose someone else.
When someone has an interest in your business, whether it is in your niche in general or if they are curious about your brand, the first thing they are going to do is research online and see what they can find out about you.
They expect to find you there with a website and a social media presence. They may be looking for reviews so they can learn what other people are saying about your company and whether it is a good place to do business.
If a potential customer can’t find you online, there is a very good chance that they may decide not to take your business seriously and they will quickly go to your competitor.
Your competitors are online
For your business to be successful, you need to pay attention to what your competitors are doing. Think of your competitors as people who have something to teach you.
When you look at what your competitors are doing, you will get some idea of what is working and what isn’t working. What kind of content are they using? Are they blogging, or are they using a lot of graphics and videos?
How do they communicate their brand and what makes them unique? How well do they engage with the audience?
If your prospects begin to search for a business similar to yours and are able to find your competitors’ website but not yours, your business is not even in the running. Your prospects can’t choose you if they don’t know about you.
If you have an online presence but your competitors are easier to find and are found first, you still might not be found at all. Besides creating a website, learning search engine optimization is a strategy that can help you move ahead of your competitors just by being the first name that a prospect finds in a Google search.
By looking at your website and your competitors’ websites side by side, your prospects should be able to compare hours, prices, special offers and more.
This is why it’s imperative for you to know what your competitors are up to. Your prospects are already checking both you and your competitors out. They are already comparing you against each other.
Let customers come to you
Think of digital marketing as a way to make yourself accessible to the people you are trying to reach in order to offer your products and services. You are able to attract a much larger audience than you possibly could by just catering to local prospects.
By creating a web presence, your business is open for business even when it’s closed. You can create an atmosphere in which your customers can come to you anytime day or night.
At their convenience, customers and prospects can send you emails with questions, make purchases and browse your inventory. Potential customers who have no way to physically come to you can still do business with you, whether they are limited by disability, transportation or simply living too far away.