Audiences are so heavily inundated with content that a post must have the ability to stick out if it has any chance of becoming a success. As of last year, images accompanying content accounted for 75% of all posts made to Facebook. And these numbers are only growing. But as crucial as images have become online, video is the wave of the future. On average, more than one billion users visit the second largest search engine on the web, YouTube, every single month. On top of that, it is predicted that by 2017 video content will account for an astounding 69% of all consumer internet traffic. By 2018, close to one million minutes of video will be published online each and every second. Starting to see the importance here?
The bottom line is that video content is becoming an increasingly imperative endeavor for all businesses to undertake. Videos create a highly valuable experience to viewers as they build a visual relationship between you and the viewer. Video provides a sense of your brand’s identity, the type of language your company utilizes, and how you provide value to those you serve. If videos are done properly they can do a better job of communicating your vision than any blog post or standard website ever could.
Video content helps to establish a type of visual rapport with viewers; even more than text, images, or overall website experiences. By producing captivating videos, there is a much higher chance that audience members will visit your website, and every website visit is a valuable potential lead. YouTube and other various video platforms provide businesses with massive potential for a plethora of views and increased brand awareness. Additionally, with YouTube visitors possessing the capabilities to subscribe to certain channels, this provides brands with an outlet to continually push video content in the hopes that those who have yet to visit a corporate or product site will eventually be enticed into doing so.
This content channel is not only important for building a consumer base, but it can also help to connect businesses with people in high places. According to Forbes, 75% of business executives watch work-related videos on YouTube on a weekly basis. This is by no means insignificant because networking is another crucial factor to online success and prosperity.
The ability to film, edit, and publish video content is becoming a massive necessity for SEO, lead generation, and overall virtual longevity. Without video content making its way into your arsenal of various different publication mediums you will likely fall behind.
While not participating through digital video will not kill a brand as of right now, 2017 is not far off, and by then there is a good possibility that survival cannot be maintained without it. Integrate this type of content into your blueprint now and become a video master; you’ll have a significant edge over any competitor who is late to jump into the video game.