To identify your ideal customer, use Frank Kern’s PVP Index. Rate each market segment you serve on a scale of 1–10 across three categories: P – Personal Fulfillment: How much do you actually enjoy working with them? V – Value to the Marketplace: How much are they willing to pay...

Why "Targeting Everyone" Is a Small Business Marketing Failure Stop wasting your budget on 'everyone.' Learn how a focused target market strategy turns generic ads into a high-conversion laser that dominates your niche. When business owners define their target market as “everyone,” they effectively reach no one. This common beginner...

Reasons an Oakville FREE MARKETING CONSULTATION Will Save Your Business The coronavirus has profoundly altered daily life in Canada, ushering in sweeping upheavals to the Canadian economy. During these uncertain times, local businesses are looking for a lifeline. That is why we are offering a FREE MARKETING CONSULTATION to help...