Effective Email Marketing and why is marketers should keep sending e-mails

Deciding where to invest marketing dollars isn’t a decision small businesses take lightly.

You know you need to attract new customers and keep existing clients coming back, but you can’t afford to invest time or resources into something that isn’t going to deliver the expected results.

Effective Email marketing is a cost-effective solution that gives businesses the power to reach customers in a place most people visit every day-their inbox.

There’s plenty of data to back up the benefits of email marketing. For example:

• 91 percent of adults like to receive promotional emails from companies they do business with.
• Email is almost 40 times more effective than Facebook and Twitter combined in helping a business acquire new customers.

The conventional wisdom is that people do not want to receive email, and they especially do not want to receive promotional email.

According to our latest research, however, conventional wisdom is wrong. A vast majority of Canadians (91%) do in fact want to receive promo emails.

While you may assume that customers lower on the economic spectrum would be more interested in coupons and sale notifications, we discovered that affluent Canadians were actually the customers more likely than the average Canadian to want to receive promotional emails. E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined (exhibit). That’s because 91 percent of all Canadian consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least three times that of social media but the average order value is also 17 percent higher.

Here are few good reasons from real small businesses that have discovered the power of being a marketer, with email marketing.

1. Build credibility

People do business with people they know, like, and trust. Email gives you the ability to build credibility with your audience by sharing helpful and informative content.

2. Boost sales

When you have an audience of people who are interested in receiving updates from your business, you’ll be able to think differently about how you boost sales throughout the year. It’s definitely the easiest way to reach people. If you have a slower day and know that you want to reach loyal customers, creating a quick email will get you at least a few calls right away. The response is immediate.

3. Strengthen relationships

If you want to build strong customer relationships, it’s important to have an effective tool to communicate with the people who matter most to your business. Email gives you the ability to stay top-of-mind and keep people engaged with your business during your busy season and the slower times of the year.

4. Learn what works

Email marketing gives you the metrics you need to see how your emails are performing. These insights help you market smarter and also give you the advantage of better understanding the needs and interests of your customer base.

5. Get immediate results

When running a small business, every sale, order, or appointment can have a significant impact. With email, you’re able to get the results you’re looking for right away and easily track how your different campaigns are performing.

6. Generate leads

Not everyone who joins your email list will be ready to make a purchase or sign up for a service. Email gives you the opportunity to capture new visitor’s attention and nurture the relationship with helpful and informative content.
7. Promote services

Service businesses face the difficult challenge of keeping clients interested in their business, even when they aren’t looking for services at different times of the year. Email gives you the opportunity to keep your client’s attention without overwhelming them with unwanted information.
8. Attract new clients

In addition to connecting with the people on your email list, you can also share your newsletters and announcements on your own social networks to bring new people to your business.

Don’t forget that 80% of a company’s profits come from 20% of its loyal customers – Pareto Principle applies in Effective Email Marketing.

Send us an email at contact@creativeatwork.ca if you are interested in our email marketing services.