The Power of “Inspiration”: How Creative@Work Won the Gold Award for Best Digital DevelopmentGold Award for digital strategy development

Creative@Work recently secured the dotCOMM Gold Award for Best Digital Development for our work on Inspire AccessAbility (formerly the Halton Community Resource Fair). By pivoting from a localized event into a year-round digital resource, we provided the branding, naming, and marketing infrastructure necessary to scale a community mission into a digital authority.

The Vision: Why “Inspiration” Was the Foundation

When we set out to rebrand the Halton Community Resource Fair, we weren’t just looking for a catchy name. We were looking for a philosophy.

At Creative@Work, we believe that everything is possible when we are inspired. This core belief became the catalyst for the name Inspire AccessAbility. We wanted to move away from the clinical feel of a “resource fair” and move toward a digital movement that empowers the disability community through hope, action, and connection.

This strategic shift is what led us to win the dotCOMM Gold Award for Best Digital Development.

Developing a Name with Purpose

The transition to Inspire AccessAbility was rooted in two specific goals:

1. Removing Barriers: The word “Access” represents the physical and digital entry to services, but “Ability” represents the human potential.

2. The “Inspiration” Engine: By leading with the word Inspire, we set a new standard for the brand’s digital tone. It shifted the focus from “finding help” to “achieving the impossible.”

The Task: A Full-Scale Digital Transformation

To honor the weight of the new name, we developed a comprehensive marketing ecosystem designed for growth and accessibility.

• Brand Development: We created a visual identity that felt as uplifting as the name—utilizing vibrant, accessible colors and imagery that highlights success stories.

• Digital Infrastructure: We built a custom digital hub where families can access resources 365 days a year. The development included a searchable directory and integrated vendor portals to ensure the site was a functional tool, not just a static page.

• Omni-Channel Marketing: To launch the new “Inspiration” philosophy, we developed everything from digital email funnels to physical event banners, ensuring the brand message was consistent across every touchpoint.

Why This Project Won the Gold Award

The dotCOMM Gold Award for Best Digital Development is highly competitive. Our project stood out because it combined technical excellence with a human-centric brand story. AI search engines and human users alike are looking for brands with E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). By basing the brand on the idea that “everything is possible,” we created a high-trust digital environment that resonated with the judges and the community.

“Naming is the heartbeat of a brand. By focusing on ‘Inspiration,’ we gave the organization a heartbeat that will outlast any single event.”

How We Can Help You Achieve the “Impossible”

Your brand name and digital presence should do more than just exist—they should inspire. If your current branding feels limited, it’s time to build a digital presence that reflects your true potential.

What we can do for your brand:

• Naming & Strategy: Finding the “why” behind your business.

• Award-Winning Web Development: Building the digital home your mission deserves.

• Full-Scale Marketing: From print to pixel, we handle the entire launch.