What was the task?
Food Technology Consulting, a Toronto based organization required a better website to leverage its visibility, one with engaging visuals, dynamic interactive content and compelling content to better appeal to their core corporate client base.
Developed the entire website including a complete logo redesign, created promotional flyers/ banners to boost brand awareness at a trade show as well as signage redesign. Prepared social media templates and email templates to create better online brand cohesion. Incorporated online booking resources for training and payment options.
Increased traffic to the website, more participation as a consequence of having an online booking tool. Presented FTC as a subject matter expert in FDA food safety guidelines as a result of a more professional, more polished brand redesign.