Inspire AccessAbility Showcase

Inspire AccessAbility Showcase 

What was the task?
Creating a new, more inclusive brand strategy for Halton Community Resource Fair so that it could expand beyond a single non-profit annual event

Our solution: Move Halton Community Resource Fair to Inspire AccessAbility Showcase by incorporating both critical marketing strategies and social media drivers to create a more inclusive brand identity.

Tools:
Designed and implemented a new Branding strategy
Created an entirely new and more dynamic website with both a business directory and online payment option.
Designed and printed all promotional material such as flyers, roll up banners and posters.
Created a template and initiated an email marketing campaign to announce and promote Halton Community Resource Fair’s transition to InspireAccessAbility showcase

Results
Amplified levels of engagement for both vendors and participants by creating a greater online presence
Pivoted Halton Community Resource Fair away from a single event platform into a multi touch point resource site resulted in Inspire AccessAbility providing connections for families in need of support and non-profit organizations committed to assisting them.