branding strategy
July 13, 2019

The impact of branding

We are drawn to attractive ‪‎products, buildings, and ‪‎brands. Our eyes pull us toward things we find ‪‎attractive. The attraction is magnetic. It is primal —it engages our lizard […]
June 29, 2018

The Importance of Branding for Product Promotion and Marketing

Are you trying to promote a new product, but are having difficulty coming up with your own brand? Maybe you feel like branding isn’t as important […]
October 6, 2016

Find customers needs and fill them.

Marketing’s original mantra is to “find needs and fill them.” The company finds needs by listening to or interviewing customers and then prepares an appropriate solution […]
September 2, 2016

Marketing’s job starts before a product exists.

Today’s central problem facing business is not a shortage of goods but a shortage of customers. Most of the world’s industries can produce far more goods […]
June 6, 2016

Is Flying First Class Really Worth It?

Ask any motivational speaker what they like least about their job, and they will tell you it’s the travel.
May 10, 2016

A Picture’s Worth 1000 Words: Visuals in Content Marketing

Whether it’s snapping some photos or shooting videos on your phone, it’s abundantly clear that we live in a visual world. When it comes to content […]